May 2020 – 1st Edition
Investing in Forest Genetics – Is it Worth It?
One of the most often asked questions is when customers are considering seedlings reforestation is, “How much is this going to cost?”
Of course, any seedling choice needs appropriate site prep for successful growth. Without that, no seedling has the opportunity to reach its full genetic potential. When looking at seedling options, try not to focus on just cost. Think of it as an investment. Here’s why.
The advancement of forest genetics within the last twenty years has steadily improved with more options than ever which fall into three distinctive categories at ArborGen: Open Pollinated, Mass Control Pollinated, and Varietal Seedlings.
If you could invest $100 today and received $1,600 for that investment, would you consider that a good investment?
To help you understand the increased return for each dollar of additional investment in improved genetics, ArborGen has developed a tool based on industry models and cashflow analysis to help you see the value of the investment in your selection. Our seedling calculator (see video below) demonstrates scenarios in which each increase in your seedling investment yields an increase in revenue. During a recent visit to a customer, we were able to discuss the advantages of each level of seedling genetic improvement and use the calculator to quickly demonstrate the cost difference and revenue increase in the scenarios he gave me. In each of these scenarios, it revealed he was able to capture increased revenue moving to higher genetics (estimated at the time of thinning and final harvest).
With any category, we can provide a scenario that best fits your needs. If OP Select is your first option, let us show how OP Elite could increase your return even more. If MCP Advanced is your first choice, let us explain how MCP Select or MCP Elite can increase your profit.
Let’s discuss your goals, and we can put a plan in place for you.
Seedling Revenue Calculator
Keep an eye out for a special version of the ArborGen Seedling Revenue Calculator video for Texas, Louisiana, and Arkansas.
Customer Success Story
Need a trusted partner to guide the way?
Get in touch with a Reforestation Advisor to explore your options!
Paul Jeffreys, Ph.D.
Western Tennessee, Alabama, and Mississippi
North Carolina and Virginia
Eastern Texas, Southern Louisiana
Southern North Carolina, South Carolina
Florida Gulf Coast, South Alabama
Arkansas, Northern Louisiana, and Oklahoma
Director, U.S. Sales
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